Newswire Footwear

Ugg Redefines Men’s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee and Su Yiming

Photo courtesy of Ugg

Southern California-based global lifestyle brand Ugg released its next offering of clogs and mules for spring 2026, featuring new silhouettes and styles inspired by the fan-favorite Ugg Tasman. To showcase the release, Ugg tapped global rap sensation Central Cee and Olympic snowboarding champion Su Yiming as the faces of its newest campaign celebrating elevated versatility.

The Ugg Tasman is loved by athletes and celebrities from around the world who have taken the iconic silhouette and inserted it into culture through tunnel walks, red carpets and fashionable street style. This spring, Ugg finds inspiration from these style-defining moments and consumer-favorite aspects of the Tasman, crafting something completely new with the Tasman Lace and Tasman Albite. Ugg’s signature comfort and style is transformed with the introduction of the new icon, the Otzo Clog. The global reimagining and reinvention of these styles inspired the seasonal campaign, featuring Central Cee in front of a wall of clocks reading times for major cities across the world to showcase the brand’s timeless style that comes to life globally, matched with the juxtaposition of Su Yiming in a minimal environment styled in a streetstyle manner, allowing the new footwear style to pop. Like Ugg, these global icons are not in one place but everywhere. Adapting, evolving, shaping what’s next.

This spring, Ugg introduces a refined evolution of its slip-on, blending heritage craftsmanship with modern aesthetics and welcoming a new icon to the family: the Otzo Clog. A dual-gender style, bringing ultra comfort, a sleek silhouette and everyday wear together with premium, durable nubuck leather and wool lining. The Tasman Lace, available in chestnut and black, provides endless ways to make the style your own, with a dual-lace system featuring multiple lacing, looping and tying options on top of the brand’s iconic suede upper. The Tasman Albite, available in black and jasmine, is a limited-edition shoe that’s almost entirely handmade, featuring hand-stitched leather whipstitching to mimic the heritage of the Ugg braid, with a targeted focus on traditional craftsmanship. Coming as the second dual-gender style in the offering, there are only 2,000 pairs globally—1,000 in each colorway—with the number marked on the footbed of each pair.