American Eagle Outfitters announced the next chapter of the American Eagle brand’s Jeans Country campaign with additional talent and the debut as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.
Honoring AE’s denim heritage and connection to youth culture, the announcement builds on AE’s recent partnership with multiplatinum, chart-topping singer-songwriter Ella Langley, the first woman to ever top the Billboard Hot 100, Hot Country Songs and Country Airplay charts at the same time. The brand unveiled its newest campaign featuring multiplatinum country star Bailey Zimmerman, who has amassed over 7.5 billion global career streams to date and earned five No. 1 singles on country radio.
“Country music and denim are synonymous, and American Eagle is claiming center stage,” said Jennifer Foyle, president and executive creative director for American Eagle and Aerie. “Driven by a new generation of artists and fans, AE’s partnership with Stagecoach, Ella Langley and Bailey Zimmerman is all about showing up at the intersection of culture and fashion. Through our signature AE jeans, we are bringing the denim on denim trends, relaxed fits and festival-ready looks that are defining our customers’ unique style.”
Country Music’s Biggest Stage: Stagecoach
As the exclusive apparel and denim sponsor of Stagecoach, American Eagle will transform the festival experience with immersive on-site experiences throughout the weekend, including festival product customization, interactive games, meet-and-greets and more.
One month prior to the festival, AE will debut the AE x Stagecoach co-branded collection, a limited-edition product line blending branded Stagecoach merch and quintessential festival fits, including:
- Women’s styles lean into festival trends, including a suede fringe vest, tube tops, long skirts, maxi dresses, country-inspired graphics and, of course, denim.
- Men’s offerings lean into western-inspired graphics, denim-on-denim dressing, featuring loose and baggy fits, hero graphic tees, bandana-printed shorts and a standout mechanic shirt.
- Accessories round out the assortment with belts, hats, scarves, totes and pops of cow print.
Zimmerman will take the Stagecoach stage in a custom American Eagle look, designed in collaboration with the brand. Langley will also bring a bespoke American Eagle look to a special appearance on the Stagecoach grounds, together underscoring American Eagle’s commitment to showing up alongside the artists and fans driving the country genre forward.
