Target Corporation announced its exclusive, limited‑time collaboration with Roller Rabbit, the cult-favorite lifestyle brand known for its joyful prints, whimsical characters and iconic sleepwear. With more than 250 items, the collection is curated to give guests fresh, trend-forward pieces at accessible prices, plus unique finds they can’t get anywhere else—including a brand new, first-ever Roller Rabbit print created exclusively for Target.
“Partnering with a beloved, social‑first brand like Roller Rabbit is exactly the kind of unexpected delight our guests crave,” said Gigi Guerra, vice president of creative curation for Target. “We’re constantly reimagining our design partnerships to spark discovery—curating what’s next, not what’s already been done—while upping the exclusivity and personalization that make these collaborations so special and uniquely Target.”
“This collaboration has been two years in the making. It marks a major milestone for Roller Rabbit and represents one of our largest retail partnerships to date,” said Ed Bertouch, CEO of Roller Rabbit. “This collection encapsulates the Roller Rabbit universe at scale—including expansion into brand new categories—while staying true to the personality and pillars of family, friendship and togetherness that define our brand.”
A Joyful, Adventure-Fueled Collection
Target’s design team worked closely with Roller Rabbit to merge the brand’s optimistic, print-driven looks with Target’s approachable design sensibility, at a great value: Nearly 80% of the collection is $35 and under, with items starting at just $3.
Highlights include:
- A Target-exclusive Roller Rabbit print: Designed just for this collaboration, the new print is inspired by the spirit of spring adventure and road trips.
- Roller Rabbit’s first-ever expansion into new categories: The assortment includes a full mix‑and‑match Roller Rabbit universe that spans women’s, men’s, kids’ and baby apparel—including extended sizing and adaptive styles—along with home and entertaining essentials, travel gear, beauty and more. It also marks Roller Rabbit’s first‑ever expansion into luggage and outdoor‑friendly items, bringing the brand’s signature look to even more everyday moments.
- Playful extras from of-the-moment brands: Limited‑edition packaging from Poppi, exclusive nail designs from Olive & June, temporary tattoos from Inked by Dani and a skincare pouch set from Byoma add extra joy and discovery across every part of the assortment.
- Mix-and-match items: From a maxi dress that matches a pool floatie to coordinated luggage, swimwear and totes, the collection has something for every adventure.
In-Store-Only Mystery Boxes and Sleepwear Set
Discovery is a big part of what makes shopping fun at Target, and this collaboration embraces that spirit with a travel-inspired shopping experience filled with bold prints, vibrant displays and unexpected surprise-and-delight touches. In-store exclusives include:
- First‑of‑its‑kind mystery boxes with keychains, compact mirrors or a sleep mask/scrunchie set in assorted Roller Rabbit prints
- A women’s sleepwear set in an exclusive, limited‑edition multicolored geo heart pattern—one of Roller Rabbit’s most iconic prints
