Casio America Inc. announced its latest collaboration with Toyota Team Land Cruiser (TLC), joining forces for a limited-edition model inspired by one of the most grueling motorsport challenges in the world: the Dakar Rally. Built on a shared foundation of toughness, endurance and precision engineering, this exclusive timepiece celebrates the relentless spirit of Team Land Cruiser and the uncompromising durability that defines G-Shock.
At the center of the collaboration is the GWGB1000TLC1 Mudmaster, a rugged, high-performance watch inspired by nighttime desert runs—widely considered the most demanding stage of the Dakar Rally. The design concept reflects powerful driving under moonlight across unforgiving terrain, blending technical cockpit precision with the raw intensity of the desert.
The watch features black IP metal components, a gold IP metal band keeper engraved with the TLC logomark and multicolor dial accents inspired by rally navigation systems. The band incorporates multiangle printing influenced by the night desert landscape, while the bio-based carbon case and bio-based resin band reinforce the model’s connection to innovation and resilience in extreme environments.
Toyota Team Land Cruiser has earned its reputation as one of the most dominant forces in Dakar Rally history. In January 2025, the team achieved a one-two finish in the Production (Stock) category, marking its 12th consecutive victory since the 2014 rally. Competing across scorching desert heat, rocky terrain, and destinations with no roads, TLC has built a legacy defined by endurance, grit and technical mastery, values that seamlessly align with G-Shock’s “Absolute Toughness” philosophy.
