Direct-to-consumer swimwear brand Andie announced the launch of the Andie collection for Target, a special, limited-edition collaboration bringing the brand’s signature style to Target guests nationwide.
Beloved for its modern silhouettes and confidence-boosting fit—and known for past sell-out collaborations with Demi Moore and Mindy Kaling—Andie continues to redefine swimwear through a focus on high-quality materials, thoughtful construction and timeless style. This new partnership marks a significant milestone for the brand, expanding its reach through one of the country’s leading retailers.
The Andie collection for Target features 49 styles across swim and ready-to-wear. The assortment includes 43 swim styles—21 of which are e-commerce exclusives—as well as six cover-ups, with one exclusive to online. Designed with inclusivity in mind, the collection is available in sizes XS through 3X and offers extended long torso fits. All styles are newly created for this collaboration, exclusive to Target and will not overlap with styles sold on andie.com.
At the heart of the collection is the Copacabana one-piece, the hero silhouette inspired by Andie’s best-selling Amalfi, reimagined with updated back detailing and convertible straps for enhanced support and versatility.
The collection offers accessible price points without compromising on quality, with bikini separates starting at $32 (or $64 for a full set), one-piece swimsuits at $50 and cover-up dresses at $42.
“At Andie, our mission has always been to create swimwear that women love to wear, combining great design, high-quality materials and a fit that feels as good as it looks,” said Melanie Travis, founder and CEO of Andie. “This collaboration with Target allows us to bring that approach to more women than ever, delivering thoughtfully designed swim at an accessible price point.”
“We’re thrilled to partner with Andie to bring our guests a collection that beautifully blends thoughtful design, modern style, inclusive sizing and incredible value,” said Gena Fox, senior vice president of apparel and accessories at Target. “This collaboration reaffirms Target as the destination for swimwear, offering a mix of owned brands, national brands and new or emerging brands that are quickly becoming cult-favorites like Andie swimwear.”
With its signature emphasis on fit, function and timeless design, the Andie collection for Target invites a broader audience to experience the brand’s commitment to confidence-driven swimwear—just in time for the summer season.
