More than a pop icon, Jennie is a global cultural force. She is a renowned singer, rapper, songwriter, actress and member of the famous K-Pop girl group BlackPink, standing as one of the most influential artists of her generation. Equally acclaimed for her trailblazing sense of style as for her unique talent, Jennie is a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation. Now, in perfect alignment, Jennie joins the family as global ambassador for Ray-Ban and Ray-Ban Meta, a role that mirrors her creative spirit, bridging the intersection between heritage and visionary technical design.
“I’m really happy to be partnering with Ray-Ban—it felt natural from the beginning,” said Jennie. “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”
For the first time, Ray-Ban and Ray-Ban Meta come together under one unified creative vision, launched by an arresting global campaign that captures Jennie’s radical aesthetic, expressive energy and fearless sense of self—a universe where timeless style and cutting-edge innovation coexist. The Ray-Ban visuals are brazen yet minimal, rich with hints of deep red—a nod to the artist’s stage name, Jennie Ruby Jane.
Meanwhile, the Ray-Ban Meta campaign casts Jenny in soft blue hues, showcasing a seamless blend of editorial fashion and next-generation Meta technology.
