Ouros Jewels, a direct-to-consumer jewelry brand, has announced their Mother’s Day sale, running from April 13, 2026 to May 30, 2026, with discounts of up to 40% across its lab-grown diamond collections. The campaign strategically aligns with Mother’s Day (May 10, 2026) to capture peak seasonal gifting demand.
The limited-period sale features 40% off on ready-to-ship jewelry, catering to customers seeking fast delivery options ahead of the occasion. In parallel, the brand is offering upto 40% off on its Mother’s Day jewelry collection, which includes curated designs intended for everyday wear and sentimental gifting.
In addition to ready-made offerings, the campaign emphasizes customization, a growing demand driver within the D2C jewelry segment. Ouros Jewels is providing 30% off on custom solitaire studs, enabling customers to configure specifications such as diamond shape, carat weight, clarity, setting style and backing type. Similarly, custom solitaire rings are available at 30% off, with buyers able to personalize diamond attributes and ring size.
To further incentivize purchases during the campaign period, the brand is offering complimentary lab-grown diamond solitaire necklaces on qualifying orders. Customers placing orders above $999 will receive a 0.50 carat solitaire necklace. Those spending above $1,499 will receive a 0.75 carat solitaire necklace, and purchases exceeding $1,999 will include a 1 carat solitaire necklace at no additional cost.
The campaign reflects broader shifts in the jewelry retail industry, where consumers are increasingly prioritizing personalization, pricing transparency and direct-to-consumer purchasing models over traditional retail channels.
“All our collections are designed to give customers greater control over their purchase while maintaining high-quality craftsmanship,” said Vijay Sarkheliya. “With this Mother’s Day sale, we are combining meaningful customization with accessible pricing while continuing to promote lab-grown diamonds as a modern and responsible choice. In addition, the complimentary solitaire necklace offering allows us to deliver even greater value, making each purchase feel more complete and gift-ready for the occasion.”
All products included in the promotion are crafted using lab grown diamonds, aligning with rising consumer preference for sustainable and cost-effective alternatives to mined diamonds. The brand continues to strengthen its position as a digitally native jewelry retailer focused on customization and efficient D2C distribution.
The sale is currently live on the company’s official website and will remain available through May 30, 2026.
