Target announced a limited-time collaboration with Parke, the premium, viral brand loved by Gen Z for its community-first approach and elevated essentials. Rooted in listening to its audience, Parke designs each piece based on direct feedback from its community, from what they love to what they feel is missing from their closets, creating collections that feel personal, participatory and reflective of how they want to show up every day.
“Parke has built such a strong following by putting its community at the center of everything it creates, designing with intention and showing up in ways that feel personal, authentic and connected,” said Gena Fox, Target’s senior vice president of apparel and accessories. “We’re excited to work with them and build on Target’s long legacy of making great style, design and value accessible to all.”
The collection was designed in close collaboration between Target and Parke founder Chelsea Parke Goles and her team, featuring a curated assortment of leisurewear, denim, accessories and ready-to-wear sets, as well as Parke’s first expansion into the swim category. From signature mockneck logo sweatshirts to mix-and-match sets and staple denim, the assortment reflects the brand’s playful, timeless aesthetic while offering versatility for everyday wear.
“Collaborating with Target is incredibly meaningful to me because it opens the brand up in a whole new way,” said Goles. “From day one, Parke has been about community and connection, and this partnership allows us to meet people where they are—whether that’s someone discovering us for the first time on a Target run, or a longtime customer seeing us in a new, more accessible context. We’re able to offer the same sense of style and ease at a price point and scale that invites a much broader audience into the Parke world, which is something I’ve always dreamed of.”
