For Spring/Summer 2026, H&M and Laura Ashley are coming together to launch a new kidswear collection that blends heritage design with effortless style. Designed for little ones and loved by parents, the collaboration reimagines Laura Ashley’s signature aesthetic through a fresh, playful lens. Drawing on Laura Ashley’s quintessential florals and classic patterns, the collection radiates a light, contemporary feel with soft coastal influences like cheerful lemon prints and delicate shell motifs.
From dresses and matching sets to easy-to-wear separates, swimwear and charming accessories, each piece is thoughtfully designed with comfort, durability and versatility in mind. Lightweight fabrics like poplin, voile, crinkle jersey and seersucker; a color palette of blues, yellow, white and light pink; and details like broderie anglaise, ruffles and lace trims ensure the collection is as easygoing as it is fashion forward. The result is a range that feels both nostalgic and fresh, capturing the carefree spirit of childhood while staying true to the timeless design values both brands are known for.
“Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration. By combining Laura Ashley’s iconic prints with our approach to kids’ fashion, we have together created a beautiful collection with a timeless feel,” said Sofia Löfstedt, head of kidswear design at H&M.
“So many people have a personal connection to Laura Ashley, and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation,” said Helen Ashmore, head of design at Laura Ashley. “In creating this collection with H&M, we’ve reimagined our heritage, reworking some of our most iconic florals and classic motifs with a softer color palette, coastal touches and playful details. A beautiful collection for living in and everyday adventures!”
