Express has launched “Hot American Summer,” a new campaign starring actors and real-life couple Hart Denton and Elysée Sanvillé. The campaign serves as a stylish prelude to America’s 250th anniversary, blending the brand’s signature “bold and sexy” aesthetic with the nostalgia of a classic American summer.
The collection is designed for “main character” moments—from high-summer weddings to coastal holiday weekends.
“Express has always been about creating confidence,” said Joe Berean, chief marketing officer of Express. “Hart and Elysée bring an effortless energy that perfectly aligns with our vision for a season that is as bold as it is iconic.”
A Wardrobe Built for the Heat
This campaign celebrates the romance of summer with a versatile collection that transitions seamlessly from day to night.
“We wanted to capture that effortless summer chemistry,” said Denton and Sanvillé. “Whether it’s a textured short-sleeve button-up for a laid-back uniform or a lightweight, feminine cotton dress, this collection is about the romance of the season.”
Hot American Summer marks the newest chapter in Express’ series of couple-led narratives, continuing the momentum of the brand’s “Expressionists” program. The campaign will roll out across owned, paid, social (including brand and talent-specific content) and earned media channels.
