Paraiso Miami Swim Week officially wrapped its 22nd edition after taking over Miami Beach with standout runway moments, exceptional brand collaborations and the debut of its new “Rise” platform for emerging brands. Emphasizing its core values of innovation, originality and discovery, Paraiso expanded its reach as the pinnacle for swim and resort wear, presenting over 100 brands across fashion, wellness, beauty, hospitality, lifestyle and more. Bringing together global designers, celebrities, retail buyers, and top media and industry insiders, Paraiso once again solidified its place as the leading destination for swim and resort wear in Miami Beach.
From the Paraiso Runway
At the center of the week was the iconic Paraiso tent at Collins Park, where internationally recognized brands unveiled the collections that are shaping Resort and Cruise 2027. Returning Paraiso favorites, including Monday Swimwear, Oceanus, Melissa Odabash, Oséree, Oh Polly, Shan, Luli Fama, LainSnow and Cupshe, once again delivered elevated runway moments that blended resort wear, bold swim silhouettes and the signature glamour synonymous with Paraiso Miami Swim Week.
This season also welcomed a new wave of brands to the Paraiso runway. Australian label Fae made its Swim Week debut, bringing its minimal yet fashion-forward swimwear aesthetic to Miami Beach following the brand’s rapid rise across social media and global retail. Spotlight Collective introduced an emerging mix of independent designers, featuring a presentation by Origins of Oceans in collaboration with Zanatany and Voglia, showcasing fresh creative talent. Additional standout moments included Kulani Kinis’ presentation with Sojos Eyewear, blending the Australian brand’s vibrant beach aesthetic with a fashion-forward eyewear collaboration.
Returning to the Paraiso runway for the second consecutive year, Megan Thee Stallion once again brought her signature energy to Miami Swim Week as she debuted a brand-new collection from her Hot Girl Summer line, expanding into men’s and pet wear.
A Night Honoring Swimwear Icons
The second annual Swimwear Icons Hall of Fame (SIHOF) honors night returned as one of Swim Week’s most elevated and star-studded evenings. The exclusive celebration brought together influential names across fashion, media and swimwear culture. The red-carpet event welcomed over 150 VIP guests, designers, models and industry leaders for a cocktail reception and an awards ceremony honoring the individuals who continue to shape the modern swimwear industry.
Rise Debuts at Kimpton Surfcomber
One of the season’s biggest highlights was the debut of Rise, Paraiso’s new runway concept dedicated to emerging talent. Hosted at Kimpton Surfcomber Hotel and built directly over its historic pool, the three-night experience blended fashion, music and nightlife energy while introducing a new generation of swimwear brands to the Swim Week stage. Featuring two runway showtimes nightly, Rise spotlighted over 20 emerging brands, including Suncillo, La’Avana, Belle D’Amour, 12th Tribe, Lascana, LSCN, Aura Maris, Capsool, Atelier Palacios, Salty Mermaid, Nohre, Trusso Swim, Nude by Nikki, Aja Swim, Suncillo and Vampire Surf Club. Rise partners included Ere Perez Natural Cosmetics and Moncho Moreno Hair, which provided backstage beauty and hairstyling support for participating designers and models. Guests experienced DJ sets and immersive runway presentations set against Surfcomber’s iconic poolside backdrop, making Rise one of the week’s most talked-about new additions.
From globally recognized runway names to emerging brands making their debut, the 22nd edition of Paraiso reflected the continued evolution of swimwear culture and the growing international influence of Miami Swim Week. “For more than two decades, Paraiso has served as the global gathering place for the swimwear industry, bringing together designers, retailers, media and creative leaders who continue to shape the category,” said Natalija Dedic-Stojanovic, co-founder of Paraiso Miami Swim Week. “This year, the continued growth of the Swimwear Icons Hall of Fame reflects our commitment to not only celebrating the industry’s future but also honoring the individuals whose contributions have helped elevate swim and resort wear into one of fashion’s most influential global sectors.” As Paraiso continues to expand its global reach through fashion, hospitality and cultural partnerships, the platform remains at the forefront of shaping the future of swim and resort wear.
