Following the success of their debut collaboration, Wet Brush and Goody are partnering with LoveShackFancy once again for an expanded 35 stock-keeping unit limited-edition collection of brushes and hair accessories. Launching July 5, with prices ranging from $10.99 to $19.99, the collection will be available at Target stores nationwide and on Target.com as well as on WetBrush.com and LoveShackFancy.com. Select products will also be available in LoveShackFancy stores.
The original Wet Brush and Goody x LoveShackFancy collection became an instant sensation when it sold out online at Target in just one minute, following its 2025 launch. Now, the brands are building on that momentum with an even larger assortment to bring LoveShackFancy’s whimsical, feminine aesthetic to everyday beauty routines.
Featuring a curated mix of beloved LoveShackFancy prints, including Blooming Heirloom, Happy Thoughts, Ribbon Rosa, Coquette Bow and Ikat Rose, the collection spans more than 35 products across Wet Brush and Goody favorites. The assortment includes Wet Brush Original Detangler brushes, Paddle Brushes, Shine Enhancer Brushes, Mini Detanglers and Keychain Brushes, alongside Goody’s signature accessories, including claw clips, scrunchies, seamless elastics, satin headbands, bobby pins, compact mirrors, combs with cases and eye mask sets. The collection offers something for every hair type, style and occasion, all wrapped in LoveShackFancy’s iconic floral prints.
“Following the overwhelming success of last year’s haircare program, we’re proud to partner with LoveShackFancy and Target Corporation once again on a playful Back-to-School collaboration for 2026,” said Amanda Moskowicz, executive vice president of shared services for Beauty by Imagination. “Expanded across all doors and featuring multiple brands, this year’s collection brings together the signature femininity of LoveShackFancy with fashion-driven accessories from Wet Brush and Goody in a new, unique assortment.”
“One of the things we love most about strategic partnerships is the opportunity to bring LoveShackFancy to new audiences,” said Stacy Lilien, president of LoveShackFancy. “We keep a close eye on what’s resonating with the tween and teen customer and how she’s discovering and engaging with brands today. This collaboration with Target gave us the opportunity to take everything people love about LoveShackFancy and translate it into a back-to-school collection that feels fun, accessible and collectible.”
Blending LoveShackFancy’s signature romantic aesthetic with the everyday essentials consumers know and love from Wet Brush and Goody, the collection offers a fresh take on beauty accessories for every age and occasion. Whether styling hair at home, refreshing on the go, or accessorizing a favorite look, the collection blends fashion, functionality and self-expression in every piece.
For more information, visit WetBrush.com, Target.com or LoveShackFancy.com and follow along at @thewetbrush, @goodyhair and @loveshackfancy.
