Zenni Optical announced the relaunch of Zunnies as its new sunglasses collection, featuring a wide range of styles, and introduced the brand’s latest lens innovation, Zunscreen, available on select frames in the collection.
Originally developed as sports performance RX frames for activities like cycling and running, Zunnies has evolved into a comprehensive sunwear offering that now spans a full range of everyday wearable styles. The relaunch marks a significant expansion, bringing together performance-driven innovation with fashion-forward design for every occasion under the sun.
Engineered for advanced solar defense, the brand-new Zunscreen technology introduces a premium multilayer lens designed to deliver enhanced, full-spectrum protection. Debuting on select Zunnies frames, with broader availability planned in future collections, the optimized coating stack features a durable anti-scratch hard coat, along with front- and back-side antireflective coatings that shield against both infrared wavelengths and reflected UV rays. With integrated blue-light filtration and comprehensive glare reduction, Zunscreen provides defense against UV, blue light and near-infrared rays for all-day wear.
“Traditional sunglasses are designed to block UV light, but the reality is that our eyes are exposed to a much broader spectrum of potential threats,” said Dr. Steven Lee, director of digital innovation at Zenni. “With Zunscreen, we’ve engineered a multilayer lens system that filters not only UV, but also blue light, infrared wavelengths and glare, delivering a more complete, science-backed approach to everyday eye protection.”
With over 2,000 styles, Rx options and accessible price points, Zunnies delivers on both fashion and function without compromise. Each frame is crafted with durable materials and designed for all-day wear, from city streets to outdoor adventures, with prescription options available across the collection.
“With this next chapter of Zunnies, we’re leaning into style just as much as performance, offering frames that fit seamlessly into everyday lifestyles while still advancing the tech on sun protection,” said Veronica Alcaro, VP of brand at Zenni. “It’s an exciting evolution for the brand, expanding beyond sports into a more versatile, design-led collection.”
