Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears—a heartwarming collaboration for fans who grew up with the characters and today’s Y2K fashion seekers.
“Nostalgia is having its moment—and Care Bears is one of the most coveted childhood memories for millions of adults today. They’ve grown up with its messages of love, unity and emotional security—which we think bonds beautifully with our brand’s mission to provide comfort to the world,” said Michael Greenberg, president of Skechers. “Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear.”
“Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age. That kind of multigenerational reach makes it a perfect home for Care Bears,” said Robert Prinzo, head of global licensing, Cloudco Entertainment. “As we approach the brand’s 45th anniversary, Care Bears fans can find their favorite style, whether they’re walking down memory lane or getting to know our ‘beary besties’ for the very first time.”
Featuring Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friendship Bear and other fan favorites, the Skechers x Care Bears collection combines vibrant graphics and hues with Skechers’ signature comfort technologies across a range of women’s and children’s designs.
