Vineyard Vines is releasing an exclusive collection in collaboration with the Grateful Dead. Featuring a range of shirts, sweatshirts, hats, ties and more, the on-demand capsule combines Vineyard Vines’ “every day should feel this good” ethos with the Grateful Dead’s free-spirited visual identity through colorful patterns, logos and signature dancing bears. Designed for everyone from Dead Heads to loyal Vineyard Vines fans, the collection captures carefree, endless-summer energy.
“We’re thrilled to honor and celebrate the legends of Grateful Dead the best way we know how, with dancing bears, smiling whales and a whole lot of feel-good vibes,” said Vineyard Vines co-founder and CEO, Shep Murray. “This collection celebrates our shared spirit of adventure, positivity and self-expression. We’re excited to give both Vineyard Vines and Grateful Dead fans something cool and unique that celebrates timeless American style.”
This is the second time Vineyard Vines has collaborated with Grateful Dead; the brands’ first collection was released last year.
“Music has always been a part of our DNA,” said Vineyard Vines co-founder and CEO, Ian Murray. “We grew up listening to the Grateful Dead, so this partnership is extremely meaningful and nostalgic for us. The Grateful Dead has provided the soundtrack to our ‘good life’ since the very early days of Vineyard Vines. They’re a cultural phenomenon that we’re honored to collaborate with yet again.”
