Superfeet announced the expansion of its sport-specific performance portfolio with the introduction of its new Cleat, Court and Sport collections, led by the flagship Cleat Playmaker Elite and Court Playmaker Elite. Engineered to help athletes perform at their highest level, the new collections deliver sport-specific support, stability and responsiveness tailored to the unique demands of each game.
Superfeet’s latest performance lineup is purpose-built around the way athletes move, with each collection engineered for the unique movement patterns, footwear and performance demands of different field and turf sports. Building on the innovative ME3D mobile experience, the expanded portfolio reflects Superfeet’s commitment to innovation and personalization, giving athletes greater flexibility to choose the right insole for how they train, compete and recover. By enhancing the connection between foot and footwear, Superfeet transforms insoles from a comfort accessory into nonnegotiable equipment that helps athletes move more efficiently, sustain their energy for longer and perform with confidence throughout every stage of the game.
“Every sport demands something different from your body, which is why we continue investing in specialized solutions that help athletes unlock every possible advantage,” said Superfeet CEO Trip Randall. “Whether you’re chasing speed, stability or lasting comfort, we’ve engineered these collections to support every step of an athlete’s performance.”
Introducing the Superfeet Cleat Collection
Designed specifically for soccer, football, baseball, lacrosse and other sports played on grass and turf fields, the new Superfeet Cleat Collection is engineered to help athletes maximize speed, stability and comfort without compromising the natural fit of their competition footwear. Leading the lineup is Cleat Playmaker Elite, Superfeet’s most advanced cleat insole, featuring a biomechanically engineered Carbitex carbon fiber plate, SuperStrike performance foam and a silicone grip top cover that work together to deliver added grip, enhanced stability and a locked-in fit for every sprint, cut and acceleration.
Athlete testing demonstrated the potential for competitors wearing Cleat Playmaker Elite to accelerate up to half a yard faster, a critical advantage that can be the difference when the stakes are high and margins are razor thin.
“Rigid carbon plates have a narrow operating window, putting them into certain applications with repetitive movements,” said Carbitex founder and president, Junus Khan. “Carbitex GearFlex technology, with dynamic flexibility, changes stiffness in alignment with how athletes actually move. That’s what the Cleat Playmaker Elite puts underfoot.”
Expanding Performance Beyond the Field
Building on its commitment to sport-specific innovation, Superfeet also introduced the Sport Collection. With versatile, all-purpose insoles engineered to seamlessly transition from the tennis or pickleball court to the golf course to a cross-training gym, this adaptable lineup delivers everyday performance no matter the activity. Leading the lineup is Sport Ultralight, Superfeet’s lightest performance insole, featuring EvoLyte carbon fiber technology and SuperRev foam to deliver enhanced energy return, lightweight support and responsive performance without added bulk.
Complementing Sport Ultralight, Sport Support delivers structured stability for powerful rotational golf swings, explosive cuts on the tennis court and the dynamic movements of the gym. Meanwhile, Sport Cushion provides versatile, high-rebound cushioning that helps reduce fatigue through any athletic activity. Together, the collection serves as the ultimate multisport solution, giving athletes the flexibility to choose the right level of responsiveness, support or cushioning based on how they move.
“We set out to push the boundaries of what athletes should expect from an insole by engineering performance equipment that works as an integrated part of their footwear,” said vice president of product and innovation at Superfeet, Matt Gooch. “By designing each collection around the biomechanics, footwear constraints and movement demands of its intended sport, we were able to purposefully fine-tune support, responsiveness and stability. The result is a new generation of insoles, built not just to fit the game but to help athletes perform with a competitive edge.”
