Pacsun is partnering with Ulta Beauty to launch an exclusive fashion and beauty collaboration. The limited-edition collection pairs Pacsun’s signature fashion perspective with curated beauty essentials.
The collection includes two collaboratively curated beauty essential kits, featuring top brands such as Starface World, Drunk Elephant, NYX Professional Makeup, Fenty Beauty and more. It also includes an exclusive Pacsun x Ulta Beauty limited-edition hoodie, giving guests a one-stop way to build a complete look, from what they wear to how they get ready.
Fashion and beauty have always gone hand in hand, and this partnership celebrates the way today’s guests mix, match and personalize their style. By bringing together Pacsun’s signature style with Ulta Beauty’s beauty expertise, the collaboration creates a bold, no-limits moment for self-expression, summed up by the phrase featured on the hoodie itself: “Who’s Gonna Stop Us.”
“At Pacsun, we’re always looking for new ways to connect with our community through partnerships that feel authentic to their lifestyle,” said Richard Cox, chief merchandising officer of Pacsun. “Our partnership with Ulta Beauty brings together two brands that celebrate self-expression, confidence and individuality. By combining Pacsun’s fashion-first perspective with Ulta Beauty’s leadership in beauty, we’re creating an exciting new destination where our guests can discover products that reflect who they are.”
“Beauty has become one of the most powerful forms of self-expression, and at Ulta Beauty, we’re committed to showing up where culture is created and embraced,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “Our collaboration with Pacsun is a celebration of individuality and creativity, bringing together fashion and beauty in a way that feels fresh, relevant and authentic for our guests. As an extension of our “Rewrite the Rules” summer campaign, this partnership encourages guests of all ages to express themselves boldly, explore their personal style with confidence and discover beauty on their own terms”
