Kate Spade New York announced two-time Grammy-winning artist Tyla as its new Global Brand Ambassador. The brand continues to inspire a new generation through its “Spark Something Beautiful” brand ethos, rooted in optimism and with the power to spark joy that spreads.
Known for her distinctive style, magnetic creativity and global cultural influence, Tyla embodies the spirit of Kate Spade New York—effortlessly bringing together fashion, music and individuality.
“Tyla radiates what Kate Spade New York is all about: joy, optimism and a confidence that lifts everyone around her,” said Eva Erdmann, CEO and brand president, Kate Spade New York. “From her music to her personal style, she makes people feel something. That’s rare. And she’s doing it at a pivotal moment in her career—a new album, a new chapter and the world watching. We’re thrilled to have her with us as we spark something beautiful, together.”
The partnership with Tyla will unfold across brand campaigns, social content and in-store advertising, with Tyla making her debut appearance in the brand’s fall 2026 campaign. The campaign is centered around joy hiding in plain sight and includes nods to Tyla’s new sophomore album, A*Pop, woven into the creative with a signature Kate Spade New York sense of play. Throughout the creative, Tyla carries the brand’s hero silhouette, the Duo Mini shoulder bag, in new seasonal colorways including Beet and Laurel Leaf. The new fall collection is available for purchase in August 2026 with additional styles launching throughout the season in Kate Spade New York stores and katespade.com.
The announcement coincides with Kate Spade New York’s celebration alongside Tyla at a Paper Magazine album launch event in Los Angeles. The brand will share additional campaign details in August.
