Calvin Klein unveiled the first chapter of its Fall 2026 “Feel the Fit” denim campaign starring Grammy Award-nominated pop sensation Tate McRae. Rolling out over the next month with a lineup of global talent, “Feel the Fit” celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, McRae brings her signature movement, sensuality and attitude to iconic Calvin Klein denim.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said McRae. “This campaign is about that moment when you put on your favorite pair of jeans, and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
Directed by Carlijn Jacobs, the campaign captures the instant shift that happens when McRae slips into her Calvin Klein jeans. Across familiar, everyday settings, McRae transforms each scene through instinctive movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the “Groove Is In The Heart” soundtrack, channels iconic ’90s Calvin Klein, reimagined for today through McRae’s signature performance style.
“Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression,” said David Savman, global brand president, Calvin Klein. “Defined by iconic design codes, superior fit and seductive styling, Calvin Klein jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit’ brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current.”
