Saks Fifth Avenue launched its Fall 2026 campaign, “Let’s Go!,” a bold celebration of modern glamour, self-expression and the thrill of dressing for the season ahead. Photographed by Nadine Ijewere, the campaign stars Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique and Jae Lee. Set against the vibrant backdrops of Saks Fifth Avenue’s legendary New York flagship and outside in iconic parks, the visual storytelling brings together the city’s dynamic energy with the luxury must-haves of the moment.
“Let’s Go! celebrates the unique role Saks Fifth Avenue plays in connecting our customers to the energy, creativity, and discovery that makes luxury fashion so compelling,” said Cheryl Han, chief marketing and digital officer at Exemplar Luxury Group. “Our New York City flagship has long been a destination where culture and commerce come together, and this campaign extends that influence across our stores and digital channels nationwide, creating new reasons for our customers to engage with Saks and discover the very best in fall fashion.”
Capturing how New York’s energy spills onto the streets, leading customers to gather at Saks, the campaign highlights a transformed flagship where fashion devotees meet to shop and leave fully charged with creative ideas. This unmistakable cool ripples across the country—drawing on an energy rooted in Manhattan, where style is whatever you want it to be—and travels from the heat of Miami to the sun-washed light of Los Angeles. Showcasing fall collections that embrace glamour with conviction, defined by long, lean silhouettes and deep, saturated shades, the campaign invites customers to be seen in featured luxury brands, including Khaite, Tom Ford, Prada, Jil Sander, Loewe, Altuzarra, Ulla Johnson, Balmain, Valentino Garavani, Balenciaga, Ralph Lauren Collection, Ferragamo, Proenza Schouler and more.
“Let’s Go! captures the unmistakable rush of energy that comes with a new season and the endless possibilities of getting dressed,” said Elle Strauss, senior vice president of creative at Exemplar Luxury Group. “The campaign feels spontaneous, confident and distinctly New York. Through Nadine’s vibrant perspective, we created a visual world that celebrates the season’s striking fashion and freedom to make it your own.”
For the first time, the luxury retailer will bring the campaign to life in a new curated concept shop on the first floor of the New York flagship store. Designed as a creative clubhouse for fashion insiders to gather and enjoy art, vintage magazines, cultural events and unexpected finds. The space will feature products co-curated by the luxury retailer’s fashion directors—Chloe King and Bruce Pask—and a shoppable assortment of chic giftables, soft accessories, homeware, handbags and shoes. The space includes a gallery exhibition, titled “Beautiful People,” displaying original photography by Ijewere, a newsstand by Library180, a nonprofit image reference library, featuring a curated selection of rare and collectible ’90s-era magazines.
