Luxury multibrand digital platform Mytheresa unveiled its Fall/Winter 2026 campaign, starring actress and fashion icon Chloë Sevigny. The campaign presents an exclusive edit from the world’s leading luxury maisons, including Valentino, Saint Laurent, Gucci, Toteme, Messika, Yeprem and more. Showcasing a refined selection of ready-to-wear, accessories and fine jewelry, the edit brings together exceptional craftsmanship, distinctive silhouettes and contemporary elegance, reflecting Mytheresa’s signature approach to effortless, elevated luxury.
A defining voice in fashion and culture for decades, Sevigny brings her unmistakable perspective and individuality to the campaign. Captured through an intimate, cinematic lens in New York, the imagery explores the connection between personal style and self-expression, following Sevigny through a series of spontaneous moments that reflect her innate sense of character and confidence.
Moving between the city’s iconic streets and distinctive interiors, Sevigny embodies a wardrobe that feels both instinctive and considered. The campaign celebrates the art of dressing as a form of storytelling, where refined tailoring, sculptural outerwear, tactile knitwear and fluid evening pieces come together to create a sense of effortless sophistication.
“I’ve always used clothing as a way to express myself, and this campaign reflects that: elegant in one moment, playful in the next,” said Sevigny. “Shooting it in New York, a city that has shaped so much of who I am, made the experience feel especially personal. Mytheresa has such a distinct point of view, and it was a pleasure to bring my own perspective into that.”
