J.Crew and Eckhaus Latta have launched a limited-edition collection of J.Crew icons, reimagined through the distinctly modern and irreverent lens of designers Mike Eckhaus and Zoe Latta.
The collaboration builds upon the overwhelming response to Eckhaus Latta’s interpretation of J.Crew’s signature Rollneck for Rollneck Remix earlier this year. What began with a single sweater has evolved into a deeply thoughtful men’s and women’s collection spanning knitwear, outerwear, shirting, denim, bottoms and accessories, along with a Rollneck for kids.
The collection began in the J.Crew catalogs. After rummaging through decades of archival materials, Eckhaus and Latta pulled inspiration from the colors, proportions and iconic styles that defined the brand throughout the ’90s.
“The inspiration for us was really J.Crew. It is an iconic American brand with a rich heritage. We rummaged through a lot of its catalogs from the ’90s as points of reference. That period was our childhood, so our aesthetics and tastes will always be shaped by it,” said Eckhaus and Latta.
The resulting collection plays with the tension between the two brands without diluting either point of view. The ribbed Rollneck returns alongside a layered interpretation of the Barn Jacket, double-waisted chinos, paneled “carwash” skirts and overlapping button-down shirts. Denim becomes a particular point of experimentation, with familiar catalog-inspired silhouettes transformed through unexpected washes. Knitwear ranges from an archival Art Sweater reinterpreted in stripes to marled separates, brushed cashmere accessories and a shrunken cashmere cardigan set.
“We wanted to preserve the experimentation, individuality and sense of community that make Eckhaus Latta so distinctive, along with the unpretentious New York energy they bring to clothes designed for how people actually live,” said Olympia Gayot, creative director of women’s and kids at J.Crew. “The catalogs became a major source of inspiration, revealing an era of the brand that already possessed a little downtown tension. Mike and Zoe pulled that spirit forward through their own perspective, creating a collection that feels unmistakably J.Crew but unexpected enough to make you look twice.”
“This collaboration is a celebration of the expansiveness of American style and the many ways it can be interpreted,” said Julia Collier, chief marketing officer of J.Crew. “Great collaborations create new entry points into each brand, and the campaign brings that idea to life through a house party where the J.Crew and Eckhaus Latta communities come together. Everyone is invited to enter the world of the collection, wear it and make it entirely their own.”
