Genesco Inc. launched a Wrangler footwear collection, marking an important milestone in its multiyear licensing agreement with Kontoor Brands and the denim and lifestyle brand.
The Fall 2026 collection brings Wrangler’s authentic Western style to men’s, women’s and children’s footwear across Western, work and casual lifestyle categories.
“Wrangler represents a significant growth opportunity for Genesco Brands Group and reflects our strategy to build and scale leading lifestyle brands in footwear,” said Rick Higgins, president of Genesco Brands Group. “We’ve combined Wrangler’s iconic heritage and deep connection with consumers with our footwear expertise to create a collection that is unmistakably Wrangler.”
“Footwear is a natural extension of Wrangler’s authentic Western roots and rugged everyday style, allowing our consumers to embrace the brand from head to toe,” said Steve Armus, vice president of licensing and collaborations at Wrangler. “Genesco’s proven footwear expertise makes them the ideal partner to translate our authentic style into a comprehensive collection. By pairing our legacy of durability and craftsmanship with Genesco’s industry-leading capabilities, we are delivering the superior quality, comfort and timeless design consumers expect for daily wear.”
The assortment features premium materials, including full-grain leather and authentic denim textiles, while select work styles meet ASTM standards for safety-toe protection and slip- and oil-resistant performance.
