Calvin Klein introduced the new Perfectly Fit Custom Lift bra, an evolution of the brand’s signature everyday bra with tailored padding for a personalized feel and lightweight, nearly invisible support. To mark the launch, the brand unveils its Fall 2026 underwear campaign starring award-winning actor, director and performer Teyana Taylor, whose dynamic movement brings the bra’s innovations to life through a sensual Calvin Klein lens.
The new Perfectly Fit Custom Lift bra is designed to deliver personalized shaping, natural-looking lift and lightweight comfort for everyday wear. Directed by Gordon Von Steiner, the campaign puts the Perfectly Fit Custom Lift bra in motion, drawing on Taylor’s background as an artist to showcase its lightweight support and freedom of movement. Set to Tina Turner’s “The Best,” Taylor moves from intimate moments to bold choreography, channeling the bra’s new functionality through Calvin Klein signature visual language.
“When I feel good in what I’m wearing, you can see it in the way I move,” said Taylor. “I need something that can keep up with me—whether I’m on a red carpet, performing, running around with my kids or just at home. That’s what I love about the Perfectly Fit Custom Lift bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe, and I can just be me.”
The Perfectly Fit Custom Lift bra adjusts the level of padding by bra size, with enhanced lift in smaller sizes and less in larger sizes for comfortable, proportional support. Smoothing wings and lightweight construction create a seamless silhouette, while underwire and wire-free options offer versatility for everyday wear. Featured in the campaign, the Perfectly Fit Custom Lift Demi bra, Wirefree Triangle bra and Lace Push Up bra offer a range of silhouettes with customized lift and support.
