Express introduced the Express x Sarah Jane Nader collection, an exclusive, limited-edition collaboration co-created with the model and star of “Love Thy Nader.” Bringing Nader’s signature style to Express, the collaboration pairs sharp tailoring, sexy silhouettes and effortless confidence for a modern take on power dressing.
At the heart of the collection is Nader’s belief that personal style should never feel prescribed. Built with versatility in mind, the pieces can be styled together or incorporated into an existing wardrobe to create a look that feels entirely your own.
“Moving to New York gave me the confidence to make bolder choices and express who I am through fashion,” said Nader. “That evolution, along with the influence of my family, shaped this collection. As a queer woman, I wanted to celebrate the freedom to dress authentically. Whether you feel best in a dress or a suit and tie, I want you to put these pieces on, walk into a room and feel confident and in charge.”
Signature styles include the SJ shirt and tie, the backstage bomber and tailored shorts, the Mazzie mini, the Brooksie dress, the casting jacket and baby shorts, and the spotlight dress. Each reflects a part of Nader’s story, drawing inspiration from the people closest to her. Rounding out the assortment is the crawfish brooch, a playful homage to her Louisiana roots.
Nader worked closely with the Express team throughout the design process, shaping everything from the silhouettes, creative direction and styling to the signature names and finishing details. Brought to life with support from the Wyt Space, the partnership marks a full-circle moment for Nader, who grew up shopping at Express and is now bringing her own perspective to the brand.
“Sarah Jane has an authentic and innate confidence that comes through in everything she wears,” said Jacquie Susie, group vice president and general merchandise manager of merchandising and design at Express. “Working with someone with such clear creative vision and strong personal style made the entire process seamless and fun. Together, we created a collection that feels distinctly Sarah Jane while staying true to Express through confident, versatile style. We’re excited to see how our customers make this collection their own.”
The accompanying campaign sees Nader bring her co-designed styles to life through fashion-forward vignettes set both in the studio and against the Los Angeles skyline. The partnership arrives ahead of the upcoming season of “Love Thy Nader.”
“Express has always helped customers use fashion to show up as the most confident version of themselves, which is what made Sarah Jane such a natural partner for us,” said Joe Berean, chief marketing officer at Express. “She brings a fresh perspective to the polished style at the heart of our brand, making this collaboration feel both new and unmistakably Express.”
