Wrangler and Imogene + Willie have partnered on a landmark collection that pairs Wrangler’s defining place in denim history with Imogene + Willie’s enduring commitment to domestic manufacturing.
To bring this collaboration to life, Wrangler opened its historic archives to the Imogene + Willie team, granting access to original patterns, including the iconic 1964 vintage 10MWZ, along with its coveted supply of Cone Mills White Oak deadstock selvage denim. Beyond White Oak, the collection also incorporates fabrics developed with Mount Vernon Mills, the last remaining large-scale denim mill in the United States, along with original labels, pocket flashers, packaging and visual assets thoughtfully reimagined through Imogene + Willie’s distinctive design process.
“This project began with a deep and enduring admiration,” said Carrie Eddmenson, co-founder of Imogene + Willie. “Wrangler’s story has shaped our own. The blue jean they introduced became a blueprint not just for style but for integrity, craft and American identity. ‘Made in America’ has always been a core tenet of who we are, and who Wrangler helped inspire us to become. For them to join us here at home feels more like a ceremony than a collaboration.”
The collaboration was an invitation for Imogene + Willie to step inside one of the richest histories in American denim. Wrangler entrusted Imogene + Willie with the freedom to explore decades of craftsmanship, design and tradition. In return, Imogene + Willie approached the collection with a steadfast desire to put American materials and manufacturing first, considering every detail in pursuit of creating something truly special.
“This partnership allowed us to explore our roots through a fresh lens, resulting in pieces that honor the true artistry behind every single stitch,” said Joe Broyles, vice president of global collaborations and chase at Wrangler. “It is a celebration of our shared passion for preserving denim heritage and an homage to the uncompromising quality that has always defined our brand.”
“When you bring together Wrangler’s remarkable history with a shared commitment to preserving American craftsmanship, you create something that’s larger than a single collection,” said K.P. McNeill, CEO of Imogene + Willie. “From the very beginning, we believed this project should honor the people, mills and makers who continue to keep this craft alive. We hope it reminds people that extraordinary products can still be built through that level of intention and collaboration.”
