Janie and Jack unveiled “The Memories We Wear,” its holiday campaign starring model and mother Chanel Iman. Rooted in Iman’s own family memories, the campaign celebrates timeless style and the special pieces parents keep long after they are outgrown, bringing them back to the moments they were worn and the memories made along the way.
For Iman, getting dressed up for Christmas has always been part of what made the season feel special. Her mother turned the holidays into an occasion, from the velvet bows and patent shoes to the excitement of getting ready together as a family. Today she carries that forward with her three daughters, planning their looks for Christmas parties, Christmas Eve and family photos, and saving the pieces that mark each age. “The Memories We Wear” captures that thread between generations, centering on keepsake-worthy pieces made to be worn, remembered and passed down.
“That first Christmas together as a blended family will always be really special to me,” said Iman. “All of the kids wore Janie and Jack, and those outfits represent so much more than just what they were wearing. It was the beginning of a new chapter for our family. When the kids look back at that photo years from now, I hope they see how loved they were and remember how special it was for all of us to come together and create those memories.”
“What I love most about this campaign is that Chanel already had a special memory of Janie and Jack with her family before we ever worked together,” said Alison Stiefel, chief marketing officer of Janie and Jack. “The holidays are filled with traditions, and getting dressed up is such a meaningful part of them. We create beautiful, timeless pieces for those moments, but it’s the memories families make while wearing them that last forever.”
For the campaign, Iman’s daughters wear the season in black and white, each in her own silhouette. The velvet spotlight dress pairs a soft velvet bodice and boatneck with a dotted tulle skirt. The velvet trim bow dress comes in cream with black velvet trim, a bow and a ruffle hem. The scalloped wide-leg jumpsuit is finished with a contrast collar, scalloped trim and a bow. The looks coordinate without matching, a nod to the way Iman styles her girls for Christmas Eve, holiday parties and the family photo. Fully lined and made for dressing up, they are pieces families hold onto, from holiday portraits and family dinners to the first visit with Santa.
