OshKosh B’gosh announced the launch of OshKosh x Sergio Hudson, a first-of-its-kind collaboration created in partnership with Harlem’s Fashion Row (HFR). Marking Hudson’s first foray into children’s clothing, the collection pairs his distinctive design sensibility with OshKosh’s enduring legacy to create a bold new wardrobe for the next generation.
Known for commanding color and impeccable tailoring, Hudson has dressed some of the world’s most recognizable women. Now, for his first children’s collection, the designer brings his expertise to OshKosh, reinterpreting the brand’s heritage through a fresh fashion lens while keeping movement and play at the center. Designed to be mixed and matched, the collection features statement pieces that encourage kids to explore their creativity and self-expression through style.
“I was inspired by the children in my life and the way they’re already developing their own sense of style and individuality,” said Hudson. “I wanted to create pieces that give kids the freedom to express themselves and feel confident in what they wear. Fashion is such a powerful form of self-expression, and I love the idea of giving children that same sense of ownership over their personal style.”
The collaboration was developed in partnership with Harlem’s Fashion Row, the influential platform creating opportunities and connections between world-class brands and designers of color. The partnership builds on HFR’s work to bring distinct creative voices to new audiences and create meaningful opportunities for designers of color to expand their reach.
“Sergio Hudson is truly one of the most extraordinary designers in American fashion today. I’ve been a longtime admirer of his work, and as someone who personally wears his designs, I know just how special they are,” said Brandice Daniel, founder and CEO of Harlem’s Fashion Row. “At HFR, we believe that exceptional design has no boundaries. This collaboration with OshKosh is such a beautiful example of what happens when creativity meets opportunity. I love that Sergio’s incredible vision will now reach an entirely new generation, and that families everywhere will get to experience a little of his magic.”
Bringing his modern signature look to OshKosh staples, Hudson puts a fresh spin on iconic elements like the Vestbak and hickory stripe, along with signature silhouettes including coveralls and denim styles. Hudson’s touches balance style with the durability and quality families have long relied on from OshKosh.
“For generations, OshKosh has embraced play as a form of freedom, encouraging exploration and taking on the world with confidence,” said Sarah Crockett, chief marketing officer of Carter’s Inc. “Sergio brings a fresh perspective to that legacy. Together, we’ve created a collection that celebrates individuality, encourages self-expression and gives kids the confidence to tackle the world in style.”
