Anthropologie introduced its 2026 holiday campaign, “On My Way,” celebrating the moments that make the season memorable—from hosting loved ones at home and getting ready for holiday celebrations to planning a seasonal escape or heading somewhere warm.
“The holidays are all about finding our way back to the people we love. Whether it’s a long flight home, a late-night drive or a quick ride across town, there’s something special about the anticipation of seeing someone again,” said Jisoo Kang, chief creative officer at Anthropologie. “This holiday season, Anthropologie celebrates that feeling with ‘On My Way,’ a campaign that captures the warmth, excitement and joy of coming together. Through a heartfelt holiday brand film, we’re reminded that no matter how far we travel, it’s the people waiting for us who make every journey worthwhile.”
Bringing the spirit of the season to life, “On My Way” captures the elation and connection of the holidays across fashion, home, gifting and entertaining. Shot around the world, from Shelter Island, New York, to Vienna and Mallorca, the campaign moves between cozy gatherings at home, festive nights out, relaxing staycations and warm-weather escapes, all brought to life through Anthropologie’s signature lens: joyful, unexpected, whimsical and distinctly only-at-Anthro.
“The holidays are an opportunity to embrace personal style, create a home that feels both inviting and special, and find thoughtful gifts for the people who matter most,” said Anu Narayanan, global president of women’s, home and retail at Anthropologie. “From standout holiday dressing to distinctive home collaborations and gifts that feel personal, we’ve curated an assortment filled with unexpected details and inspiration for the season. Through personalized styling, concierge services and in-store events, we’re bringing that experience to life in meaningful ways, making the journey to every celebration feel just as memorable as the occasion itself.”
“At Anthropologie, we see the holidays as an opportunity to create more than just a seasonal campaign—we want to create a world that customers want to step into. ‘On My Way’ celebrates the anticipation of what’s waiting when you arrive—the people you love, familiar traditions and the promise of time together,” said Barbra Sainsurin, global chief marketing officer at Anthropologie. “From the creative storytelling and partnerships to the experiences we bring to life in our stores, the campaign is designed to meet our customer throughout the holiday journey and inspire her to celebrate in a way that feels uniquely her own.”
