This holiday season, Express is unveiling “Holiday, Hamlin Style,” a new campaign starring Lisa Rinna, Harry Hamlin, Delilah Belle Hamlin and Delilah’s boyfriend, Mick Maio, bringing together fashion, family and festive spirit.
Reimagining the classic family holiday card with an unexpected twist, the campaign captures the Hamlins celebrating in style. From decorating the tree and baking cookies to champagne toasts and Rinna dancing atop the dining table, the family brings their signature personalities to a series of festive moments, all dressed in Express.
Building on the “Dress to Express” platform, which celebrates the personal style of cultural personalities across fashion, entertainment and sports, the campaign embraces individuality and the joy of dressing up, showcasing statement party wear, modern tailoring, festive knits and elevated holiday essentials for every occasion.
“The Hamlins are the perfect family to bring our holiday campaign to life,” said Joe Berean, chief marketing officer at Express. “They’re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality at the heart of ‘Dress to Express.’”
“Bring on the holiday glamour,” said Rinna. “There’s nothing I love more than getting dressed up, celebrating with family and having a little fun. Doing this with Harry and Delilah was such a blast—and trust me, we know how to make the holidays entertaining!”
“Holiday time with family is my favorite, especially when fashion is involved,” said Delilah. “I love that Express has something for every kind of celebration, whether you’re going all out or keeping things cozy. Everyone gets to make the look their own.”
From dressed-up evenings to cozy gatherings at home, the collection delivers standout looks for the season. Women’s highlights include the iconic Editor Suit in festive new finishes, statement sequin dresses, plush faux-fur outerwear and elevated knits. Men’s highlights include velvet tuxedo jackets, modern suiting and festive layers.
Shot in Los Angeles, the campaign unfolds through a series of playful holiday vignettes, set to modern remixes of Tchaikovsky’s “The Nutcracker.” From Rinna’s dance moves to festive family antics, the celebration comes to life across video, social, digital and Express stores throughout the season.
