Ugg launched its 2026 holiday campaign, Gift the Feeling, starring rapper JT, Puerto Rican artist Lunay, Megan Skiendiel of girl group Katseye and rapper Yeat.
Gift the Feeling is the next chapter of Born to Feel, the long-term brand platform Ugg announced in September. Where the platform centers on comfort and confidence, the holiday campaign applies that idea to gifting, with the brand framing the emotion of giving and receiving as the real present.
The concept draws on a social media trend in which gifts are wrapped to look like something else entirely. Set at a holiday party, the campaign shows the cast exchanging packages that reveal Ugg products inside.
Lunay unwraps a banana-shaped package filled with Ugg socks, while Skiendiel, wearing the après city tall, opens a cat-shaped box containing the Elea fluffed slip-on. Yeat, who rests in the classic mini outpost as the party carries on, later finds a matching pair in a truck-shaped box. JT’s classic mini becomes the pair everyone at the party wants.
The featured lineup spans the brand’s sheepskin icons and newer variations. The classic ultra tall extends the classic silhouette with four additional inches of shaft height, while the classic tread fluffed boot combines sheepskin and suede with Ugg’s upcycled wool, “Uggplush,” and a Vibram sole for outdoor wear.
The classic mini outpost, inspired by rock climbing, is made with waterproof suede, an upcycled wool lining and a white spider rubber outsole for grip on slippery surfaces. The après city boot adds suede laces, bows and exposed fur, and the Elea fluffed slip-on is designed for both indoor and outdoor use. The heritage utility grizz, with a two-tone faux-fur upper and buckled straps, completes the selection.
