Nordstrom, in an effort to boost its athletic wear offerings, has introduced a Nordstrom Active microsite. The new site responds to how customers shop in January, making wellness, activewear and athleisure a priority, the company said.
The new site features shopping by activity, category and gear, along with a mini interview series from brands and wellness experts.
Nordstrom launched more than 75 new brands across the performance, fitness and wellness categories, including IVL Collective and Alo Moves.
