Jewelry brand David Yurman presents their Spring 2021 campaign, “My New York.” Creative directed by Chief Creative Officer Evan Yurman, shot by Manhattan-based photographer Lachlan Bailey and styled by Anastasia Barbieri, the campaign features David Yurman brand ambassadors and returning models Joan Smalls and Taylor Hill. The campaign celebrates “My New York” as the brand and founders’ home.
“Sybil, Evan and I were all born in New York City. It’s our home and in our DNA — its creative energy courses through our veins,” said Yurman. “We want to celebrate and support our hometown— what this city was, is and will always be. It’s our New York.”
The campaign features a mix of classic and iconic pieces from David Yurman Cable, Pinky Ring, Stax, Lexington and Renaissance collections, as well as statement pieces from the brand’s upcoming launch, the Elements collection.
In February 2021, David Yurman will expand on the “My New York” campaign concept with a social media initiative featuring iconic individuals from across the country — actors, musicians, artists, philanthropists, athletes, entrepreneurs — each with a unique and personal story to tell about the city.
Spring 2021 campaign images will be featured in digital and print media, out-of-home advertising, video streaming and social media platforms throughout the spring.
