During the Feb. 17 edition of International Market Centers’ (IMC) Market Insights program, designer, podcaster and author Rebecca West will present “How to Design a Happy Home,” an hour-long webinar addressing how designers can help their clients achieve the homes they crave.
“Connecting designers with the right products to meet their clients’ needs is the primary goal of IMC’s markets and Open Year Round design centers, and our Market Insights programming provides education to support that objective,” said Dorothy Belshaw, IMC’s chief marketing and customer officer. “We look forward to seeing designers use these lessons while sourcing and shopping with IMC in Atlanta, Las Vegas and High Point.”
During the webinar, West will provide insight into design psychology fundamentals and alignment of designs, product selections and marketing. Participants will discover the eight categories of well-being that meet emotional and psychographic needs and related products and collection ideas. The goal of the session is to spark new design and marketing ideas for designers, retailers and manufacturers, helping clients feel truly happy at home.
Rebecca West is the founder of Seattle-based design firms Rebecca West Interiors and Seriously. Happy. Homes., podcaster for “Creating Your Happy Place” and author of “Happy Starts at Home.” With a double degree from the University of Washington and Peace Corps experience in Nicaragua, West never planned to be an interior designer. Following a life-changing divorce, she realized the transformative power of design and started a design company determined to help other people feel happy in their homes.
The session – which is worth 1 CEU credit – is on Wednesday, February 17 at 10 a.m. PST/1 p.m. EST. All pre-registered attendees will be entered to win a copy of West’s book, “Happy Starts at Home.” Registration is available here.
