Alexander McQueen and Vestiaire Collective announced a collaboration aimed at empowering a move toward circular practices. Supported by innovative technology, the collaboration marks the launch of Vestiaire Collective’s Brand Approved program.
“Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models,” Emmanuel Gintzburger, CEO of Alexander McQueen said. “We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story. We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively.”
A select group of clients will be contacted by a sales representative at Alexander McQueen. Any pieces the clients wish to sell will be assessed and, if eligible, assigned a buy-back price. Once the pieces are received and authenticated by Alexander McQueen, the client will be issued with a credit note, with which they will immediately be able to purchase new items from specified Alexander McQueen stores. Once processed by Vestiaire Collective, the pieces will carry an external NFC tag, giving prospective new buyers access to information confirming the authenticity of the piece. The pieces will be available to purchase on a dedicated Brand Approved page on the Vestiaire Collective app and site.
“There is an urgent need to address the way we currently produce and consume fashion,” Fanny Moizant, Vestiaire Collective co-founder and president, said. “Vestiaire Collective’s Brand Approved program offers a sustainable solution, reinforcing the importance of durability whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem.”
