David’s Bridal and Betsey Johnson have teamed up to create an exclusive shoe collaboration. The collection infuses the Betsey Johnson energy into bold styles, featuring five footwear designs. The collection includes crafted embellishments and an assortment of styles including pumps, flats and platform sneakers.
“Shoes are a key accessory in completing any look, but especially for bridal,” said Nancy Viall, chief merchandising officer at David’s Bridal. “We wanted to give our brides unique pieces to complete her special day look and beyond. The Betsey Johnson x David’s Bridal Collection has a shoe for every bride that is sure to make a bold statement on and off the dance floor with a style that feels truly her.”
“I was so excited to team up with David’s Bridal to bring this collection to life!” said Betsey Johnson. “We took a few of our fave Betsey Blue styles and gave them some new pizazz for a Betsey take on your everyday bridal shoe. David’s Bridal really captured the sparkle of my Betsey babes by keeping the collection at affordable price points for everyone to purchase!”
David’s Bridal most recently unveiled additional solutions, including the launch of Diamond, a loyalty program; the asset acquisition of online wedding destination Rustic Wedding Chic; the launch of 3D and AR technologies on the website; its exclusive partnership with The Black Tux; its added payment solution through Affirm and its Virtual Stylist and Appointment Experience.
