Southern California-based global lifestyle brand Ugg, recognizes the importance of protecting the planet for future generations. Building on Feel Good, the brand’s sustainability platform launched in October 2020 to articulate its long-term goals and commitment to people and the planet. To commemorate this important program, Ugg introduces the dual-gender Plant Power Collection. Addressing the issue of carbon emissions, a key driver of global warming that threatens our oceans, atmosphere, and overall way of life, the collection features three footwear styles thoughtfully crafted with carbon-neutral, plant-based materials.
“At Ugg, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, President, Ugg & Koolaburra by Ugg, of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
“Lenzing is proud to collaborate with Ugg on their Uggplush technology using Tencel branded Lyocell fibers,” said Robert van de Kerkhof, Chief Commercial Officer, Lenzing AG. “Our sustainable wood-based fibers are an excellent choice for the environment, and a natural choice for products that require comfort and breathability. We are committed to supporting brands like Ugg who have set sustainable commitments that support both people and the planet.”
Recreating the iconic look and feel of the Ugg brand’s ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature design elements, platform outsoles, and responsibly sourced materials. Derived from renewable sugarcane, the SugarSole foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials; sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation. The feeling of Ugg comes from fluff made with plant-based Tencel branded lyocell fibers, made of wood pulp converted into regenerated cellulosic fibers sourced from responsibly harvested trees. The trees are grown in sustainably managed forests that are certified by the Forest Stewardship Council and the Programme for the Endorsement of Forest Certification, two leading organizations promoting sustainable forest management.
The dual-gender Neumel Natural also adapts the iconic look and feel of the brand’s best-selling Neumel chukka with plant-based materials like cozy lining with Tencel Lyocell. Its handcrafted, small-batch soles are made of Lactae Hevealatex harvested from the Hevea rubber tree. The Neumel Natural’s upper is woven from an environmentally-preferred blend of 55% cotton and 45% hemp.
