MySize Inc, the developer and creator of e-commerce measurement solutions, announced the full integration of its e-commerce shoe sizing solution directly to retailers’ websites. The integrated sizing solution, which joins a growing list of additional capabilities to the MySizeID platform, includes garment and shoe recommendations. This latest addition is intended to enhance customers’ online shopping experience and reduce the hassle of returns for retailers.
As e-commerce footwear sales are slated to reach $21.4 billion in 2021, alongside market size growth recorded at 9% per year on average between 2016 and 2021, it’s clear that online shoe sales are a major source of revenue for retailers. But as up to 40% of online footwear purchases are returned, sellers are struggling with costs that top billions annually.
The MySize footwear sizing solution is “plug and play” with leading e-commerce platforms Shopify, WooCommerce, Lightspeed, Magento and more. By pairing a footwear retail’s product table, GTIN, description, and other relevant details with MySize’s AI-driven and machine learning algorithms online shoppers will be presented with an accurate size recommendation, which is expected to increase confidence and reduce returns.
MySize reports reducing returns by as much as 50% and increasing average order value by as much as 30%.
“When customers can order the right size without needing to jump through hoops or rely on guesswork, both the retailer and the consumer win,” said Ronen Luzon, CEO and founder of MySize. “By bringing our highly-accurate sizing tech directly to retailers’ sites, we’re empowering larger numbers of customers to obtain the right fit for them and increasing accessibility to those who may not have wanted to take the extra step of downloading the app. In 2021, consumers expect an online shopping experience that covers them from A to Z, and with our built-in sizing feature, retailers can provide their customers with the very best virtual fits.”
