Outdoor and B Corp brand Cotopaxi and footwear brand Hoka One One, a division of Deckers Brands , have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles.
“Cotopaxi’s passion for sustainable design and community building is at the core of our brand, and our tireless efforts to support the greater good are evident through thoughtful product creation, impact and cause-driven work and our considered collaborative partnerships,” said Davis Smith, CEO and co-founder of Cotopaxi. “By joining forces with Hokato drive economic and social equity through products, events and shared grants to Big City Mountaineers, our two brands can increase the value we provide to our shared community.”
The collaboration introduces limited Hoka x Cotopaxi styles of the Torrent 2 trail shoe and Batac 16L Del Día Backpack. The Torrent 2 is a lightweight, nimble trail shoe designed to be agile on challenging terrain. The Batac 16L Del Día backpack is made of repurposed materials and offers unstructured versatility.
Additionally, the collaboration will be supported by a virtual edition of Cotopaxi’s signature adventure scavenger hunt series, Questival, on April 23. Tying into the design of the special-edition products, the theme of this Questival is “Chase the Bright Side:” a call to action embodying both brands’ desires to make the world a better place. Proceeds from the event will be used to fund a grant supporting Big City Mountaineers (BCM), an organization providing free, fully-outfitted, professionally-led backcountry trips for youth from disinvested communities; both brands will also use proceeds from the sale of the collaboration products to make an additional donation to BCM. The Hoka x Cotopaxi Questival is an adventure scavenger hunt that will be held virtually and is open to participants from anywhere in the United States.
“Our mission is to empower all athletes to fly, and the Hoka x Cotopaxi collaboration starkly highlights the bold and unexpected approach Hoka has always taken in pursuit of that mission,” said Gretchen Weimer, vice president of product at Hoka One One. “Partnering with a like-minded brand in Cotopaxi helps us empower more people to explore their world and, hopefully, dedicate themselves to changing it for the better. We are also humbled and honored that this partnership can help support the work of Big City Mountaineers, whose mission empowers potentially life-changing access to the outdoors for youth across the United States.”
