Beautiful Kitchenware, a brand developed by actor Drew Barrymore and Made by Gather Founder and CEO Shae Hong, introduced its first line of high-performance kitchen appliances and cookware. The Beautiful line combines elegant design, contemporary colors and modern silhouettes with touchscreen technology. The collection will be released April 19 at Walmart stores.
“We’re on a mission to make everyone’s life more beautiful through cooking. With my long-standing relationship with Walmart, I knew they were the perfect partner to bring this vision to life. It’s an act of love to make something that brings people together and lights them up,” said Drew Barrymore, Beautiful’s co-founder and creative director. “I hope this collection inspires others to make more beautiful moments in the kitchen — together.”
Made by Gather also partnered with Lifetime Brands to create an extended assortment of tools, gadgets and cutlery. Beautiful Kitchenware will launch with over 150 products in multiple colorways.
“We’re thrilled to be launching Beautiful Kitchenware with Drew and feel this is the perfect collection to be added to the Made by Gather portfolio,” said Shae Hong, Made by Gather founder and CEO. “The designs, colors and performance of our products are unlike anything on the market right now, and we look forward to seeing these products add elegance and beauty to kitchens across the country.”
