Sanuk, a division of Deckers Brands, has partnered up with longtime partner the Surfrider Foundation, a nonprofit environmental organization dedicated to the protection and enjoyment of our ocean, waves and beaches, to release a limited-edition footwear collection for all genders. Sanuk has donated $25,000 to the Surfrider Foundation this year, and an additional $3 per pair donation will go to the Surfrider Foundation for every pair of We Got Your Back Surfrider product sold, with a minimum guaranteed total donation of $44,000, aligning with Sanuk’s ongoing mission to protect happy places. The collection arrived online and in stores April 20th, just in time for International Hemp Day on April 21 and Earth Day on April 22.
The eco-minded collaboration features a variation of the You Got My Back, one of Sanuk’s most popular lightweight outdoor slippers. Offered for all genders, the new Sanuk x Surfrider We Got Your Back features 100% hemp uppers, classic cotton Baja blanket trim, custom debossed branding, jute inlay in the outsole and responsibly sourced leather from the Leather Working Group.
“After working closely with the incredible team at Surfrider since 2017, it’s awesome to see our partnership culminate with a footwear collaboration,” said Seth Pulford, Director of Marketing at Sanuk. “We have immense respect for this organization, and we believe this collection will drive consumer awareness for the cause, while giving our audience a way to give back and support Surfrider’s efforts to protect our happy places.”
The launch also reflects Sanuk’s ongoing partnership with the Surfrider Foundation on both a national and local chapter level to support water quality testing, beach cleanups, inspire environmental protection and provide educational content.
“We’re excited to work together with our partners at Sanuk to support clean water, healthy beaches and the places we love,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “With this collaboration, Sanuk’s leadership will contribute to our grassroots work across the nation to protect our ocean, waves and beaches for all people.”
