Lotrimin, the leading antifungal over-the-counter brand, wants people to know that foot care is self care, and there’s no shame in the game of properly caring for, protecting, and pampering your feet. Around one in five people suffer from athlete’s foot, and those who suffer from athlete’s foot may suffer again in the future, making prevention key. The brand is teaming up with World Wrestling Superstar The Miz to educate people on healthy feet habits and help people from all walks of life to #GoWithConfidence through a partnership with Soles4Souls – a nonprofit organization that turns unwanted shoes and clothing into opportunities for people in need around the world.
“As a World Wrestling Entertainment Superstar, taking care of my feet has always been important to me and critical to my success when competing in the ring,” said The Miz. “I am thrilled to partner with Lotrimin and their #GoWithConfidence campaign to promote proper foot health, while supporting Soles4Souls and their mission to create sustainable jobs and provide clothing and footwear to those in need.”
“A lot of people don’t realize that sweaty feet can lead to athlete’s foot. The good news is that it’s easy to prevent with new Lotrimin Anti Fungal Daily Prevention – consumers can get ahead of any pending foot conditions so they can #GoWithConfidence about their day,” commented Gustavo Pisani, Marketing Director for United States Skin Health at Bayer.
Lotrimin knows that having the ability to #GoWithConfidence also means having access to adequate shoes and footcare. To help further this mission, the brand is partnering with Soles4Souls, a nonprofit organization that distributes millions of pairs of new and gently worn shoes to countries around the world helping to provide relief and create economic opportunities for those in need.
With help from eBay for Charity, Lotrimin and Soles4Souls launched the #GoWithConfidence Charitable Auction on eBay, featuring autographed pairs of celebrity shoes – including a pair from World Wrestling Entertainment Superstar The Miz – with all proceeds benefitting the Soles4Souls organization. “Partners like Lotrimin allow us to provide relief, create jobs and empower people to break the cycle of poverty. We are grateful for this partnership and are excited to join forces with Lotrimin and The Miz to give people the opportunity to #GoWithConfidence,” shared Buddy Teaster, President and CEO of Soles4Souls.
From May 18 – June 28, 2021, Bayer will donate $1 for every Lotrimin Anti Fungal Daily Prevention product sold in the United States to Soles4Souls, up to a maximum of $50,000. Bayer is also making a one-time donation of 50,000 units of Lotrimin Anti Fungal Daily Prevention Deodorant Powder Spray to Soles4Souls. Soles4Souls is a 501(c)(3) charitable organization whose mission is to create sustainable jobs and provide relief by distributing shoes and clothing around the world.
