Macy’s kicked off National Pride Month in support of its lesbian, gay, bisexual, transgender and questioning (LGBTQ) colleagues, customers and communities. This June, Macy’s annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project. In addition, Macy’s will celebrate Pride with exclusive merchandise available at select stores, on macys.com and its app, bring joy at local community Pride parades in select markets nationwide, and host special live and virtual events.
“At Macy’s, we believe in love, respect and inclusion, values that help us better reflect and honor the contributions and lives of our LGBTQ colleagues, customers and the communities we serve. Through focused initiatives, we continue to make meaningful change that positively impacts the lives of the LGBTQ community,” said Shawn Outler, Macy’s chief diversity officer. “Macy’s joins in celebration with the LGBTQ community during our annual Pride + Joy campaign, as a testament to the power of our shared community as we live out loud and proud during Pride Month and all year-long.”
Once again, this year, in support of at-risk LGBTQ youth, Macy’s Pride + Joy celebration will launch a nationwide give-back campaign to benefit The Trevor Project. As the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people, The Trevor Project works to save young lives by providing crisis support through free and confidential 24/7 services, including TrevorLifeline, TrevorText and TrevorChat. They also run TrevorSpace, the world’s largest safe space social networking site for LGBTQ youth, and operate innovative education, research, and advocacy programs.
To help raise funds for Trevor’s important work, from June 1 – June 30 at all Macy’s stores nationwide and through its digital platforms, shoppers can celebrate Pride by giving back to The Trevor Project through Macy’s charitable giving program. At checkout, customers can round up their in-store purchases to the nearest dollar (up to $0.99) and donate their change or donate online to benefit The Trevor Project. These donations will help support the organization’s mission of providing crisis intervention and suicide prevention services. Macy’s has supported The Trevor Project through a variety of initiatives for more than a decade. As their national Pride partner, in the last two years alone, Macy’s has helped raise more than $1.6 million for Trevor’s life-saving mission and programming.
