Soul Sporty announced the official launch of an entirely new line of athleisure women’s clothing with timeless styles intended to answer customers’ need for clothing that is both fashionable and sustainably guilt-free. Emphasizing comfort, durability and stability – using raw materials that align with ethical environmental values across the entire lifecycle of each garment – Soul Sporty advances the radical idea of “Slow Fashion.” With tough yet wearable basic essentials intended for year-round use, Soul Sporty is for the environmentally focused, modern woman who wants to start her sustainability journey with progress, rather than perfection.
“Many companies strive to be eco-friendly, or give the notion a nod, but sustainability represents a full spectrum of ideas and goals,” said Soul Sporty. “And sometimes getting there is more about the steps it takes rather than arriving immediately and perfectly at the destination. It is an end-goal that should matter to us all, and we’ve incorporated the philosophy into the core idea of Slow Fashion – extending each product’s lifecycle to the fullest. Slowing down the consumption of raw materials in a product lifecycle so that each garment is sustainable from the field to the factory, from our office to your wardrobe.”
“We bring quality athleisurewear that is beautiful in design, thoughtful in production and empowering to a community of women who celebrate small progresses in working towards a better self,” said Soul Sporty. “Our quality is unforgiving for anything less than good. Our design is everything about style, with comfort engineered to last. And our sustainable measures come from everything we choose from beginning to end: how we work towards closing the loop in the future.”
Choosing raw materials that fit the company’s character – based on engineered fabrics and details that last – Soul Sporty is for the everyday active woman. This begins with 100% Pima Cotton that features longer, silkier fibers than traditional Upland cotton, which are more highly resistant to fraying, tearing, pilling, wrinkling and fading; Knit Rib, made with Rayon that is ethically sourced, consciously produced and purposed to help extend the life of Soul Sporty products; the Active 360 line, which is entirely made from 80% recycled polyester waste repurposed for durability; and light weight French terry cozies that are made from 90% cotton and 10% polyester waste.
“Each piece may be minimal, but there’s much more than meets the eye,” said Soul Sporty. “Longer product life equals more sustainability. That’s why, for us, the longevity of each product you support matters in every detail: hidden in patterns, seams, and stitches. We keep each style as clean as possible on the outside, but filled with design solutions on the inside that are impactful. What is hidden is just as important to functionality as the fresh, clean styles are to being reliable on the outside.”
