Marking their Soho flagship store’s one year anniversary, Pacsun hosted an exclusive first live streaming shopping event for the limited edition Vans shoe in collaboration with A$AP Rocky. Pacsun influencer and content creator, Mathieu Simoneau, who also appears in Pacsun campaigns, hosted the brand’s first live streaming shopping event. Pacsun’s focus has always been its community of youth and speaking the language of its consumers, which has sparked an increase in social media efforts on behalf of the brand and exploration into newer platforms, like online entertainment.
Over the past year, Pacsun has elevated the fashion and shopping experience of its community, at home and beyond, by providing users with virtual try-on experiences via Snapchat, initiatives on TikTok, and creators shoppable posts on Instagram.
Thousands of customers signed up to watch the first-ever live stream in less than 24 hours. The event allowed shoppers around the world to get a first look, in real time, at Pacsun’s newest drop from A$AP worldwide and Vans. This event allowed fans to engage in the conversation, as viewers will be able to comment and ask questions before shopping for sneakers, in a truly interactive environment.
The launch of the live shopping event comes on the heels of the brand’s popular exponential growth across social media platforms, including being a leading youth retailer on TikTok where they have recently surpassed 1.3 million followers and used the platform to release the short film directed by A$AP Rocky and Aisultan Seitov, created by his love for the comedy films ‘Richie Rich’ and ‘Blank Check’ that both debuted in 1994. The film features Vans reflective shoe and a new unreleased song from Rocky which was inspired by the collection.
“We are incredibly excited to be working with Pacsun and powering this impressive, bi-coastal, multifaceted roll out. Pacsun is proving themselves to be a truly innovative company, and the way they are embracing live video shopping is a perfect demonstration of how the technology can be used to go beyond just connecting with digital audiences, and instead, really offering them an in store-style experience from wherever they are.” said Sophie Abrahamsson, chief commercial officer of Bambuser.
