Walra, the Dutch luxury home textiles brand with over 149 years of heritage, will launch their namesake flagship store on China’s Tmall Global e-commerce platform. Established in 1873, Walra has been synonymous with quality and luxury as they attained the official royal textile brand designation bestowed by the Dutch Royal Family in 1877.
Drawing upon the similarities between Dutch and Chinese wedding traditions, Walra has been part of the Dutch bridal doweries for many generations of newlyweds starting their lives together. Recognizing the important role that bedding and linens have in creating a harmonious sanctuary, Walra’s design team draws inspiration from the latest trends spotted on the European fashion catwalks and combines them with clean lines and natural elements to create their unique “modern pastoral” style. Since 2020, Walra has taken a sustainable approach and only sources soft natural cotton for their textiles.
Their bath sets are awash in a neutral palette of earth tones like gray, ivory, pastel pinks and blues that bring soothing elements to a fast paced and unpredictable world. No matter how difficult life is on the outside, there is nothing more comforting than wrapping yourself up in a soft and sumptuous Walra towel to comfort the body and soul.
CEO of Walra, Mr. Ed Veelenturf, is excited to bring a piece of rich Dutch heritage to the Chinese market. He enthused, “As Walra textiles have been in the homes of many generations of Dutch families, I hope to bring this experience of luxuriating in the softness of Walra® towels to Chinese families for generations to come.”
