Jins Eyewear announced a new line of biodegradable sunglasses as part of its Jins&Sun brand. Launching in the United States, the newest line of sunglasses will combine Jins&Sun’s refined frame designs with biodegradable, bioplastic materials.
Jins&Sun was launched in April 2021 under the concept of “Everyday Eye Wear,” with the collections not limited to an occasion or style. In response to the success of the launch, the brand said, Jins&Sun expanded its product offerings with the Classic Collection.
The Classic Collection combines modern technology, innovative materials and traditional designs to create sustainable sunglasses in line with current customer values. A notable feature of the Classic Collection is the use of the plant-based bioplastic M49. M49 was developed by Italian polymer manufacturer Mazzucchelli as a sustainable alternative to acetate, the plastic used in most glasses frames. In contrast with regular acetate, M49 contains a high amount of plant-derived content that can be quickly broken down by microorganisms upon disposal. In addition to being more eco-friendly, M49 boasts high durability, lightweight feel and a smooth luster.
Jins has committed to offering its first sustainable product at a price that is accessible by a wide range of customers, the brand said. The Jins&Sun Classic Collection will provide affordable, high-quality sunglasses in timeless designs that can be enjoyed for years to come.
Similar to wooden frameworks in furniture or buildings, the Classic Collection acetate frames and temple parts can be easily broken down, separated into different parts, and recycled at the end of their life cycle. This also means that any worn parts can easily be removed and replaced, to maintain the sunglasses and extend their life.
Classic Collection sunglasses are available in three different frame styles made of lightweight and lustrous M49. The hinges of each frame are adjustable accent pieces that can be configured to the customer’s facial and head shape. The Jins&Sun Classic Collection will be a favorite of those who value the product life cycle, the brand said.
