Allbirds has opened a new retail store and community center at Atlanta’s Ponce City Market. It is the brand’s first store in the Atlanta area and 30th globally, with locations across North America, Asia, and Europe.
The new 3,000 square foot space speaks to the brand’s sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibres. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that Allbirds’s products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
The new location includes nods to the local Atlanta community:
- Rabbiteye Blueberry shoe laces
- Handmade laser engraved Georgia Peach pins
- Photography featuring local members of Allbirds’s Allgood Collective
The store is located at 675 Ponce de Leon Ave NE at Ponce City Market and is open on Monday through Saturday from 10 a.m.- 9 p.m., and Sunday from 11 a.m. – 7 p.m.
