Wolverine, the 138-year-old boot and clothing brand, and Ram Trucks, the brand that is “Built to Serve,” have unveiled a one-of-a-kind collaboration in time for Labor Day to celebrate those in the skilled trades and the work ethic that it takes to succeed. The USA-built collection of boots is inspired by the performance and bold details of Ram Trucks, and for each item pre-ordered, Wolverine and the Ram Truck brand will donate to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople.
“We are proud to partner with Ram Trucks, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers and we’re excited to be working with another brand that is equally passionate about investing in the future of the American workforce.”
For the last four years, Wolverine has worked with a wide range of partners including mikeroweWORKS Foundation, Old Rip Van Winkle Distillery and Metallica Scholars to recognize the value of American craftsmanship, promote opportunities in the skilled trades and fund scholarships for the next generation of workers. The Wolverine x Ram collaboration expands the impact through continued support of the skilled trades with a $10 donation for every item pre-ordered benefiting SkillsUSA.
