Tommy Hilfiger, the global lifestyle retailer owned by PVH Corp., announced a step in its journey to provide consumers with more transparent product information with the piloting of the Higg Index Sustainability Profile, together with the Sustainable Apparel Coalition (SAC) and sustainability insight platform Higg. The Sustainable Apparel Coalition is a global multi-stakeholder non-profit alliance for the consumer goods industry, made up of more than 250 apparel, footwear and textile brands, retailers, suppliers, service providers, trade associations, nonprofits, NGOs and academic institutions working to reduce environmental impact and promote social justice throughout the global value chain.
In stride with Tommy Hilfiger’s vision to create fashion that “Wastes Nothing and Welcomes All,” the Higg Index Sustainability Profile provides environmental impact information across an assortment of Tommy Hilfiger products in the European markets in a six-week trial on tommy.com, the brand said.
A total of 247 products across all Tommy Hilfiger product categories — including menswear, womenswear and kidswear — are featured through the partnership. The product profiles will feature data-backed claims such as the environmental impact of the fabric, including water and fossil fuel usages and greenhouse gas emissions levels. Each Higg profile provides consumers with increased visibility into a product’s environmental impact, addressing the public’s interest and demand for more transparency in the fashion industry, Tommy Hilfiger said. The pilot program assess the sales of products with Higg profiles versus styles without, and also analyzes how helpful the profiles are in supporting consumers on their sustainable shopping journeys.
“We are committed to fostering industry relationships that place sustainability at the core in order to create long-lasting change,”said Ester Verburg, executive vice president, sustainability, business and innovation, Tommy Hilfiger Global.
Verburg continued, “As we continue to look for innovation solutions that make the Tommy Hifiger business more circular, this program provides a transparent and consistent way to share sustainability information with our consumers.”
The Higg Index Sustainability Profile pilot builds on the program that Tommy Hilfiger drove earlier this year in partnership with Amazon, the SAC and Higg. Higg, the sustainability insights platform for consumer goods businesses, provides software and services for measuring, managing and sharing supply chain performance data, and it is the exclusive licensee of the Higg Index methodology developed by the Sustainable Apparel Coalition. New products featuring the Higg Index Profiles will launch in Spring 2022, further supporting Tommy Hilfiger’s long-term goal to be more transparent in communicating product, supply chain and brand impacts, said the brand.
“The Sustainable Apparel Coalition is proud to welcome Tommy Hilfiger as the newest brand partner to join the Higg Index transparency program,” said Amina Razvi, executive director, Sustainable Apparel Coalition. “Transparency is key to transforming the fashion industry. With increasing demand from consumers for accountability from brands and retailers, the Higg Index transparency program is a critical step towards a unified approach for industry-wide transparency.”
“Tommy Hilfiger is putting a stake in the ground as a leader when it comes to transparency in the fashion industry,” said Higg’s CEO Jason Kibbey. “We’re proud to support them with the data and insights they’re using to scale awareness of environmental impacts and strengthen their relationship with consumers.”
